Apple: Siri AI (Finally)

At WWDC Apple unveiled Siri AI: a ground-up rebuild with real multi-turn conversation, on-screen awareness, a camera mode and a standalone app. The Apple Foundation Models behind it are built on Google's Gemini (a ~$1B/year deal per press reports; Apple's press release never says the G-word), and the on-device flagship needs 12GB of memory, splitting the iPhone 17 line into AI haves and have-nots.

But this won’t be available in Europe or China for now.

They published a separate post to explain that it "will not be able to ship Siri AI" on iOS 27, iPadOS 27 or watchOS 27 in Europe (macOS and visionOS are fine) because the Digital Markets Act's interoperability rule would force it to hand any rival assistant the same deep access Siri AI has.

Apple argues it can't expose that safely yet, pitched a vetted "Trusted System Agent" broker layer, and asked Brussels for an 18-month exemption to build it. The Commission said no the next day, saying that "nothing in the DMA prohibits Apple from introducing new products in the EU," and that an exemption would just give Apple's assistant (the one "powered by Google") an 18-month head start before any competitor got equal footing.

China is on a separate hold instead: it’s gated on its own AI-approval regime.

Sources: Apple Newsroom, TechCrunch roundup, MacRumors (12GB requirement), Apple Newsroom (DMA), EU Commission (Regnier), TechTimes (EU rejects exemption), MacRumors (EU/China)