Workshop Comparison

Sales reps report spending ~70% of their time on non-selling tasks — this workshop shows how to win that time back with reliable AI workflows.

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Sales reps spend only 28% of their time actually selling.

6-hour live workshop (hands-on, build-as-you-go) | 5 modules + capstone build | Templates & workflows you can reuse the next day | 1000+ community members | 2+ years of monthly events | 81% of sales teams are experimenting with or have implemented AI.

6-hour hands-on intensive | 5 practical modules with deployable templates | 1000+ active AI Socratic community members | 2+ years delivering monthly events and proven productivity wins for non-technical teams | Attendees consistently report hours saved per week and faster pipeline velocity.

6-Hour Intensive Build Session | 5 Production-Ready Workflows | 1,000+ Alums (From Salesforce, HubSpot, & YC Startups) | 100% Hands-on (No "Theory," Only Building)

70% of sales time lost to admin, not selling | 40% of reps' week spent searching for contacts | 2hrs saved daily with AI automation | 81% of sales teams now use AI—is your team keeping up?

Selling isn't getting easier — it's getting noisier. The edge isn't "work harder." It's building a system that does the repetitive work for you: account research, lead enrichment, first-draft messaging, follow-ups, and CRM hygiene. You'll leave with a repeatable playbook and a working automation you can deploy immediately.

Sales and BD teams waste ~40% of their time on manual lead finding and research. Top performers deploy AI agents as daily coworkers to research accounts intelligently, enrich leads at scale, generate hyper-personalized outreach, and run end-to-end workflows that operate autonomously.

The era of waiting on the engineering team is over. We are entering the age of "Vibe Coding"—where if you can write an email in clear English, you can build enterprise-grade automation. We use Reasoning Models (o1/o3-mini) and Agentic IDEs (Cursor) to turn you into a technical operator.

This hands-on workshop teaches revenue teams to build AI-powered workflows—no coding required. You'll leave with working automations you can deploy immediately.

SDRs / BDRs: Prospect faster, generate account briefs, personalize outreach | AEs / Sales Leaders: Better meeting prep, cleaner CRM inputs, sharper follow-ups | RevOps / Sales Ops: Standardize enrichment, routing, and data hygiene | Partnerships / BD: Find targets, map ecosystems, draft partner pitches | Growth & Lifecycle: Turn research + segmentation into campaigns | Non-engineers: No coding background required

Sales Reps & Teams: Automate prospecting and lead enrichment at scale | BD & Partnerships: Accelerate deep account research, spot opportunities early | Founders, Operators & Growth Leads: Achieve more with smaller teams | Non-Technical Roles: Zero coding required

Account Executives: Who hate data entry and want to automate pre-call research | Founders: Who need to scrape 5,000 leads but can't afford an agency | RevOps Leaders: Who are tired of broken Zapier connections | Growth Hackers: Who know "generic outreach" is dead

Sales & SDRs: Automate prospecting, enrich leads at scale | BD & Partnerships: Research accounts faster, identify opportunities | Founders & Operators: Do more with less. AI as a force multiplier | RevOps & Marketing: Streamline data flows, automate enrichment

LLM copilots: ChatGPT, Claude, Gemini | Research workflows: AI-assisted web research + structured briefs | Automation: Zapier / Make / n8n | Data layer: Google Sheets / Airtable | GTM systems: HubSpot / Salesforce | Team execution: Slack + dashboards

Core AI Models: ChatGPT, Claude, Perplexity | No-Code Automation: Zapier, Make.com, n8n | Research & Enrichment: Perplexity, Clay, Apollo.io | Outreach & Personalization: Instantly, HubSpot Sales Hub AI | Productivity Add-ons: Bardeen, Airtable/Notion AI

Cursor / Replit: For "Vibe Coding" | Clay / Apify: For waterfall data enrichment and scraping | OpenAI o3-mini / Claude 3.5: The "Reasoning" brains | Perplexity / Deep Research: For autonomous market intelligence

Core AI Models: ChatGPT, Claude, Perplexity | No-Code Automation: Zapier, Make.com, n8n | Research & Enrichment: AI-assisted web research, structured briefs | Data Layer: Google Sheets / Airtable | GTM Systems: HubSpot / Salesforce integration

Module 1: AI for GTM Operators (Prompt patterns, vibe coding, safety foundations) | Module 2: AI as Your Research & Meeting-Prep Coworker (Account briefs, ICP fit) | Module 3: Lead & Account Data: Extract → Normalize → Enrich | Module 4: Personalized Outbound Systems | Module 5: Build Your Workflow Live

Module 1: AI Agent & Vibe Coding Fundamentals | Module 2: AI as Your 24/7 Research Coworker | Module 3: Lead & Account Enrichment at Scale | Module 4: Compliant Outreach Automation & Personalization | Module 5: Your Production-Ready Workflow

Module 1: Vibe Coding Fundamentals (The "Cursor" Stack) | Module 2: Building the "Deep Research" Agent | Module 3: Advanced "Waterfall" Enrichment | Module 4: Programmatic Outreach & "Warm" Outbound | Module 5: The "Digital Employee" Final Project

Module 01: AI Fundamentals for Sales | Module 02: AI as Your Research Analyst | Module 03: Lead Extraction at Scale | Module 04: Personalized Outreach Engine | Module 05: Build Your Workflow

Account Brief Machine: One-click company + persona brief | Enrichment Pipeline: Turn messy lists into clean, scored lead tables | Personalization Engine: Draft relevant outreach variants with guardrails | End-to-End Workflow: Research → Enrich → Personalize → Log + route

AI Research Agent: Pull structured insights in minutes | Lead Enrichment Pipeline: Automatically enrich and structure data | Personalized Outreach Engine: Generate unique, context-aware messages | Full End-to-End Flow: Research → enrich → qualify → personalize → send → CRM update

The "Analyst" Agent: A Python script that reads annual reports | The "Hunter" Scraper: Extract decision-makers from any list | The "Copywriter" Engine: Drafts personalized notes | The Code: Full ownership of the scripts. No monthly SaaS fees.

Account Brief Machine: One-click company + persona brief | Enrichment Pipeline: Turn messy lists into clean, scored lead tables | Personalization Engine: Draft relevant outreach variants with guardrails | End-to-End Workflow: Research → Enrich → Personalize → Log + route

Federico Ulfo (Co-Founder): AI engineer and community builder; experience scaling engineering teams

Federico Ulfo (Co-Founder): Experienced AI engineer and community leader, previously scaled engineering teams at top tech companies

Federico Ulfo: AI Architect & Builder. Teaching non-engineers to possess engineering superpowers

Federico Ulfo (Co-Founder): AI engineer and community builder. Previously built and scaled engineering teams | 1,000+ community members | 2+ years of monthly AI events in NYC

Professional ($499): 6-hour intensive workshop, Prompt + QA playbook, Research + enrichment + outbound templates, Workflow build, Certificate of completion | Ultra (Custom): On-site team workshop + implementation sprint, Production-ready workflows, Governance + security review, KPI instrumentation, Quarterly optimization

Professional ($499): Full 6-hour interactive workshop, Vibe coding + no-code fundamentals, Reusable templates, AI Socratic Certificate | Ultra (Custom Pricing): On-site or virtual team immersion, Custom production-grade AI agents, Full workflow implementation, Quarterly optimization, KPI tracking

Professional ($499): ROI if you automate one hour of work per week, Full 6-hour live build, Copy-Paste Code Templates, Private Discord access | Ultra (Team Transformation): Replace an entire SDR function, Custom agents for your team, CRM automation, Quarterly Agent Tune-ups

Professional ($499): 6-hour intensive workshop, AI & no-code fundamentals, Reusable workflow templates, Certificate of completion | Ultra (Custom): On-site team embedding, Production-ready AI agents, Custom workflow automation, Quarterly optimization reviews, Measurable productivity ROI

Bring one live account list — leave with a working automation.

Secure your spot and start automating smarter today.

Scan to Register & Start Building.

6-hour workshop | 5 hands-on modules | Deploy same day